Data gathering and entry takes way too long
Fillable PDFs and Excel spreadsheets are the last thing potential customers want to interact with.
Filling the same form 5 different ways at the doctor's office frustrates you, right? Why ask your team and/or customers to do the same?
More touch points creates more possibility for error and frustration for all involved.
In a sea of emails, phone calls, and LinkedIn messages, aggregating a potential customer's data in an organized fashion can get very complicated, very quickly. Manual and redundant data entry create unnecessary friction for you and your prospects.